SiriusXM 2020 Toronto Auto Show

DATE: FEBRUARY 2020

ABOUT: After a successful 2019 campaign, we once again partnered with SiriusXM to expand and enhance the Canadian International Auto Show experience for guests. Adapting the 2019 footprint to accompany an expanding space including an additional show vehicle, we transformed the 2019 footprint into a listening experience, allowing SXM brand ambassadors to walk guests through all the features the new SXM app provides.

The Auto Show is a 10-day activation that is open to public and show cases current automobile models, debuts, concept cars, or out-of-production classics. We expanded on the home-like setting from 2019, with the Dodge RAM and Chevrolet Camaro display vehicles (both featuring the new SiriusXM 360L system) sitting in the driveway and allowing consumers to walk through the front door inside the apartment to see the multiple possibilities available to listen to SiriusXM at home. Consumers enjoyed walking through the SXM app and seeing all the features it had to offer, interacting with brand ambassadors, all while listening to all the great music SiriusXM has to offer.

SCOPE: Project management, activation design & layout, interior design, management of production items, unique branding fulfillment, audio / visual management, install, removal, cartage, staffing, venue management, brand ambassador sourcing + management, and onsite management.

SiriusXM 2020 Montreal Auto Show

DATE: JANUARY 2020

ABOUT: Expanding on our success from the Toronto Auto Show in 2019, SiriusXM want to bring the same interactive experience to the 2020 Montreal Auto Show as well. Utilizing the housing structure from 2019, we built out a custom one-off experience to enhance the Quebec talent that SiriusXM showcases on their Francophone channels. This included on site live interviews with 8 select SiriusXM artists, allowing show guests an immersive experience seeing some of their favourite artists up close and personal. Our booth area was also in a prime location, right between Chevrolet and Alfa Romeo in one of the show main halls.

Complete with a ‘Barbie Box’ photo app area that allowed guests to take their photo with music props, which was then automatically emailed directly to them to share on their own social channels. We also provided educated and trained brand ambassadors that were responsible for the distribution of free give aways and offer cards. This campaign resulted in large numbers of guests signing up for free 30-day trial periods of the SXM app.

SCOPE: Project management, activation design & layout, interior design, venue management,, management of production items, unique branding fulfillment, audio / visual management, asset transportation, install, removal, cartage, staffing, and onsite management.

Porsche North Centre Toronto:
Taycan Launch

DATE: FEBRUARY 2020

ABOUT: To help launch the brand defining new all electric Porsche Taycan, we transformed the Porsche Centre North Toronto showroom into an immersive, engaging and electrifying experience for the 350 VIP guests in attendance. The evening included amazing laser light performances, exceptionally curated food experiences, interactive games, and crafted cocktails. All highlighted by the engaging launch of the new Taycan vehicles allowing guests to sit in and enjoy what the new Taycan has to offer.

SCOPE: Project management, activation design & layout, interior design, large scale media projection, management of production items, unique branding fulfillment, audio / visual management, install, removal, cartage, staffing, food and beverage management, and onsite management.

Porsche North Centre Toronto:
Chinese New Year

DATE: JANUARY 2020

ABOUT: Year of the Rat. In Chinese culture, the rat is seen as a sign of wealth and surplus. Thus, giving our Team at EVENTSING INC a special opportunity to bring together those looking to celebrate the Chinese New Year in an extraordinary way at a rather unique location; Porsche Centre North Toronto. 

Porsche Centre North Toronto offers a state-of-the-art showroom, which was transformed into a place of celebration. Through customized catering; which included a wide array of Chinese cuisine, curated Chinese music, cultural decoration, and a crowd captivating performance by the Official Lion Dance Team of Canada; Wushu Project. Porsche Centre North Toronto clientele & families experienced a kickoff to Chinese New Year like no other. 

Upon departure, all guests were presented with a customized Porsche Centre North Toronto Red Envelope. In Chinese culture, the red envelope signifies energy, happiness, and a wish of good luck. Inside the envelope was a message from the Porsche Centre North Toronto team which included a redemption offer; leaving those in attendance with a strong reason to return.

SCOPE: Project management, management of production items, audio, visual, cultural decor, furnishings, staging, catering, install, removal, staffing, entertainment sourcing and management, and onsite management. 

SiriusXM 2019 Toronto Auto Show

DATE: FEBRUARY 2019

ABOUT: In partnership with SiriusXM, we brought their vision to life at the Canadian International Auto Show. The Auto Show is a 12-day activation that is open to public and show cases current automobile models, debuts, concept cars, or out-of-production classics. SiriusXM was showcasing their new streaming app which allows consumers to go from listening to SiriusXM in-car to now being able to stream it in-home and on the go. We created a home-like setting with the Dodge RAM (featuring the new SiriusXM 360L system) sitting in the driveway and allowing consumers to walk through the front door inside the apartment to see the multiple possibilities available to listen to SiriusXM at home. Consumers enjoyed taking a seat by the fireplace, interacting with brand ambassadors, learning about the new app all while listening to all the great music SiriusXM has to offer.

SCOPE: Project management, activation design & layout, interior design, large scale media projection, management of production items, unique branding fulfillment, audio / visual management, install, removal, cartage, staffing, and onsite management.

Skittles Hall of Rainbows

DATE: JUNE 2019

ABOUT: Skittles wanted to make it known that during PRIDE week, there is only rainbow tea matters and it isn’t the colourful candy’s rainbow. So to show their support during Toronto PRIDE week, they provided a wedding chapel for couples to tie the knot, right in the heart of the PRIDE week parade route.

Featuring a white washed custom venue, along with the help of PRIDE celebrity Shangela, 4 separate couples and their guests / families were treated to unique wedding ceremonies they would never forget.

EVENTSING Inc. supported Edelman group in sourcing and securing the venue, along with building out the interior design, decor, flow and A/V.

SCOPE: Project management, activation design & layout, interior design, large scale media projection, management of production items, unique branding fulfillment, audio / visual management, install, removal, cartage, staffing, and onsite management.

Louis XIII 100 Years Season 2

DATE: SEPTEMBER 2018

ABOUT: Working closely with Louis XIII, EVENTSING brought Season 2 of the 100 Year celebration experience to Toronto for a hand-picked selection of Canadian talent and influencers to enjoy and toast to Louis XIII’s #IfWeCare campaign.

Transforming Toronto’s historic Design Exchange venue, EVENTSING created an entirely unique experience that included daytime media tours, an exclusive invite only private dinner, and a group toast to Pharrel and his newly created “100 Years” music single.

"DISCOVER “100 YEARS” THE SONG WE’LL ONLY HEAR #IFWECARE, A CENTURY FROM NOW."

On November 13th, LOUIS XIII Cognac premiered "100 Years", A Song We’ll Hear In A Century, But Only #IfWeCare About The Planet. "100 Years" is a first-of-its-kind musical composition created by Pharrell Williams and not set to be publicly released until the year 2117. LOUIS XIII and Pharrell's partnership is the result of a mutual dedication to the environment and an appreciation for its fragility. This artistic project expresses the delicate relationship between nature and time, and the long-lasting effects humans have on their environment. LOUIS XIII is familiar with those effects, as it must always think a century ahead: each decanter of LOUIS XIII Cognac represents the life achievement of generations of Cellar Masters.

SCOPE: Project management, site design & layout, catering curation and management, large scale media projection, management of production items, unique branding fulfillment, audio / visual management, install, removal, cartage, staffing, international shipping and onsite management.

Coors Banquet Trailer Tour

DATE: SUMMER 2019

ABOUT: Coors Banquet and country music go together like peanut butter and jelly.

To better bring the Coors Banquet brand to life while at country music festivals across Canada, we worked with Molson Canada to take their vision of a ‘Coors Saloon’ and bring it into the real world. We designed and fabricated a stage trailer to represent an old west saloon, while ensuring its functionality and durability were top of mind, knowing very well the rigours that a national summer music festival tour can have on an asset such as this trailer.

SCOPE: Project management, site design & layout, catering curation and management, large scale media projection, management of production items, unique branding fulfillment, audio / visual management, install, removal, cartage, staffing, international shipping and onsite management.

Under Armour HOVR

DATE: May & September 2019

ABOUT: EVENTSING worked alongside Under Armour to put together a unique activation in Ottawa for the UA HOVR shoe trials, and to support the launch of their new HOVR shoe technology. The 3-day activation was located on the busy Sparks Street in downtown Ottawa, during the popular Ottawa Scotiabank Marathon.

Foot traffic guests and consumers loved being able to try the shoes on (as well as take a test run) right there on site with no obligation. They were interested in testing the HOVR shoes whether it was for a walk, a run or a workout, as well as providing helpful feedback on the shoes. 

The assets were also shipped to Vancouver later in the summer to host a satellite event also promoting the HOVR shoe technology.

SCOPE: Project management, site design & layout, fabrication management, management of production items, unique branding fulfillment, transportation, install, removal, staffing, and onsite management.

Under Armour Will Finds A Way

CLIENT: Under Armour

DATE: September 2018

ABOUT: In partnership with Under Armour and their collaboration with University of Toronto, we brought their Will Finds A Way campaign to the UofT campus. Students signed up for work out sessions online and then joined us to work out using their body weight led by Under Armour personal trainers. The end result was a high energy event that allowed all students to participate and start the school year off strong. EVENTSING created an engaging environment and transformed the field into a fully co-branded and functional group training space. 

SCOPE: Project management, site design & layout, digital site renderings, website creation, registration management, large scale media projection, management of production items, unique branding fulfillment, audio / visual management, install, removal, cartage, staffing, and onsite management. 

Rémy Cointreau CEO Summit

DATE: Summer 2019

ABOUT: Every year, the global CEO’s of spirit brand Rémy Cointreau gather together for their annual summit to talk future business and team bonding. This year, they chose Muskoka as their destination and Eventsing was tasked with building out a unique 3-day experience for the CEO team.

Key areas included organizing transportation from Toronto Pearson Airport to Muskoka, curated dinner + cocktail experiences, securing accommodation and conference room space through JW Marriott Rosseau Lake, and providing team building activities like kayaking, zip lining, and sunset cruises.

Its safe to say that everyone who attended agreed that they didn’t want to leave after just 3 short days!

SCOPE: Project conceptualization + management, activation design & layout, management of production items, unique branding fulfillment, extensive location scouting + management, staffing management, brand ambassador sourcing + management, and onsite management.

The Botanist Gin X STACKT Market

DATE: September 2019

ABOUT: Capatalizing on Toronto’s newest venue space, STACKT Market, we worked with The Botanist Gin to create a hidden botanical garden for a 2-week activation period. Guests of the market were welcome to enjoy custom curated cocktails in the garden and enjoy the soaking in the late summer sun.

SCOPE: Project management, site design & layout, management of production items, unique branding fulfillment, install, removal, cartage, staffing, and onsite management.

Becel Crop-Up

CLIENT: Edelman Canada x BECEL

DATE: FEBRUARY 2018

ABOUT: Eventsing was engaged in the preliminary stages to work alongside Edelman Canada to find a high traffic suitable venue and a winter-friendly solution to house Becel's invite only.  After countless venue inspections and contract negotiations we managed to secure Front & Simcoe with close proximity to Union Station.  Additionally after vetting many different structural solutions we determined that creating a greenhouse was the best brand solution for maximum consumer and media impact.  The goal was to create something unique and memorable in the form of a pop-up restaurant that served only plant based food. There is no better way to get people’s attention than when a typically rural structure is built within the epicentre of a major city’s downtown core. 

The “Crop-Up” restaurant PLNT was hosted by Jillian Harris from HGTV’s Love It Or List It and Chef/Author Matt Dean Pettit. 

SCOPE: Venue scouting and contract, city permissions, structural engineering, site management, greenhouse design and assembly, supplier management, site renderings, power and power distribution, cartage, warehousing.

Strongbow Orchard Glampground

CLIENT: STRONGBOW CANADA

DATE: JULY 2017

ABOUT: In support of Molson Coors Sponsorship & Events and Strongbow Canada, Eventsing Inc was the lead agency in fulfilling Strongbow Canada's National marketing campaign; The Strongbow Orchard Glampground.  Situated in the core of Toronto's financial district on July 7 & 8, 2017,  the Strongbow family hosted a unique experience bringing nature to the urban core! Twenty-Four guest spent the night sleeping in glamorous tents, four people per tent, in the heart of the city high above the hustle & bustle of the city surrounded by sky-scrapers and the city buzz at this one of a kind, unforgettable experience! The evening activities included; Strongbow flavour variants paired with gourmet food, DIY cocktailing sessions, s'mores over a rooftop fire, gaming, live acoustic sets and in general an overall a cool-hang environment!

Photos provided by http://bobbyraffin.com

Secondary Illustration provided by Sid Lee

SCOPE: Project management, venue scouting and contract negotiations, city permissions and approvals, site design & layout, 3-D site illustrations, management of production items, horticultural fulfillment, install, removal, cartage, warehousing, staffing and onsite management.

Molson Canadian #ANYTHINGFORHOCKEY

CLIENT: Molson Canadian

DATE: August 2015 - February 2016

SCOPE: Molson Canadian #Anythingforhockey is by far the grandest of events we have ever had the pleasure to work on and we can confidently say that it was an international success garnering attention and accolades from around the globe.  

Here's some insight into our journey; in August 2015 we were contacted by Molson Canadian and Rethink to determine if we had the capacity and capabilities to find a home for the Molson Canadian Rooftop Rink and after a weeks worth of review we agreed that we would in fact be the best company to navigate this unique project -  albeit we had never worked in the Hockey space before. But, what we did well and have done well in the past is capture and communicate an idea or event to stakeholders, dignitaries and policy makers while conveying a level of confidence and experience necessary to build the foundation of trust required to advance with ideas of this magnitude.

"Find a home for the Rooftop Rink ideally in the core of a major city at least 25 storeys up with impressive sight lines both in and out with the ability to provide access to the general public." Fast forward 45 days and we had secured the pinnacle of venues in the heart of the financial district at 120 Adelaide St. West,Toronto, ON. (Thank you Eric & Oxford Group) Along the way we began to engage with the numerous amount of suppliers required to fulfill such a project and to better understand the handling, size, weight and electrical needs of the assets that would be needed to produce and maintain a rink on a roof.  Even though we had found a building to host the rooftop rink we had yet to confirm the feasibility of putting a rink on a roof based on the load, power requirements and numerous other hurdles those that were close to the event now know inherently.  Insert Jeff, our project structural engineer who calculated the loads and the necessary displacements in order to safely make this idea a reality. Jeff is absolute aces and we look forward to working with him in the coming years. Thank-you Jeff!

Now that we have vacated the roof, SAFELY we  can confidently say the project was both safe and successful! Molson Canadian had the pleasure of hosting every major media outlet from across Canada, shoot a TV commercial and host their key partners, winners and staff over the duration of 30 days.

We are so very thankful and honoured to have supported Molson Canadian on this project.

Rémy Martin & OVO at Lavelle

CLIENT: RÉMY MARTIN

DATE: AUGUST 2017

ABOUT: In support of Rémy Martin, EVENTSING INC was the lead agency in fulfilling venue design and production for Rémy Martin x OVO x Lavelle during Caribanna OVO Festival. Situated on the rooftop of Thompson Residences, Lavelle, in the core of Toronto over the course of Caribana weekend August 4 - 6, 2017. We transformed the space with a focus on brand interactions and experiential interactions with Rèmy Martin.  We transformed a wading pool into a Lebron-worthy basketball court, we drained a secondary pool and outfitted it with a premium cola carpet for Chubbs and friends to enjoy a game of bocce ball. Additional elements included foam sign installations in the main pool, a collar branded XL ping pong table along with signature signage throughout Toronto's premium rooftop. Rémy Martin Canada secured global media coverage of the evening events which were then featured in Vogue, Billboard, and People to name a few. We look forward to supporting on their 2018 OVO activations!

PHOTOS: Provided by E-Fancy http://www.elainefancy.com

SCOPE: Project management, site design & layout, 3-D site illustrations, management of production items, unique branding fulfillment, install, removal, cartage, warehousing, staffing and onsite management.

Cash X’O Birthday

CLIENT: RÉMY MARTIN

DATE: DECEMBER 2017

ABOUT: With the overwhelming success of Cash X'O's 2016 Toronto birthday, 2017 had to be a bigger and better affair. Having a new venue secured, we set to task to build out an unforgettable experience for Cash X'O and his whole family to celebrate his birthday in the best way possible.

Complete with full audio/visual installations, custom stage build, unique branding elements (large X'O logo with pasted custom printed Cash X'O dollar bills) and features made for Cash X'O's birthday another success.

Audi Oakville Dealership Launch

CLIENT: Audi Oakville / Weins Canada

DATE: July 2017

ABOUT: This project meant a lot to us being an Oakville business since 2003 and an Audi enthusiast since day one. We worked alongside their executive team to help shape the evening celebration of launching the new dealership in Oakville.  Featuring live performances from aerialist artists, a live art installation, dj, speeches and a celebratory ribbon cutting ceremony.  Additionally we curated the menu alongside our preferred catering partner which featured a sophisticated sushi bar, lobster grilled cheeses, beef cheek tacos and premium passed hors doeuvers.  Additionally we secured brand partnerships with Remy Cointreau Canada and Heineken Canada which amplified their support by showcasing an infused blackberry sidecar and ice cold beer flanked by Heineken Q3's.

We look forward to growing our involvement with Audi Oakville and Weins Canada in the coming months and years.

A special thanks to Helen, Ryan, Moe and Serge at Oakville Audi for this opportunity.

SCOPE: Project management, city permissions, site design & layout, 3-D site illustrations, management of production items, audio, visual, decor, furnishings, staging, catering, install, removal, cartage, staffing and onsite management.

Heineken Canada

CLIENT: Heineken Canada

DATE: May 2016 - Present

ABOUT: Eventsing Inc. supported Heineken Canada launch an National On-Premise Specialist Program in May 2016 with a focus on Toronto, Montreal, Vancouver and Calgary. Eventsing Inc. provided management and support to Heineken to promote, source, review and secure eight On-Premise Specialists throughout Canada that are respponsible for driving forward the brand’s equity and awareness in targeted regions. The Onsite Premise Specialist are offering a unique selling proposition and targeting on-premise accounts focused in key neighbourhoods in the urban core. Look out for the eye-catching Heineken vehicles coming in and out of the cities near you!

 SCOPE: Staffing fulfilment across Canada, accounting made simple, activation support and operational logistics, branded vehicles, creative support, labour and warehousing.

Coors Light Games 2016

CLIENT: Coors Light

DATE: August 2016

SCOPE: Coors Light Games was an epic celebration after a summer tour and National program promoting access for guests to win a trip to the 3-day event located in Calabogie Peaks Ontario. Working alongside Coors Light's Sponsorship & Events team since November 2014 when the 'Games' were being ideated - we then proposed, designed and managed the 13 exciting games for 500 guests in 2015 and 2016. This year we were ecstatic to design and build the first ever waterslide lake launch which every guest had an opportunity to try and quickly became the highlight of the games! 

* PHOTOS PROVIDED BY OREON MOUNTER MOMENTCO.COM *

Manulife Vitality

CLIENT: WEBER SHANDWICK | MANULIFE 

DATE: SEPTEMBER 2016

SCOPE: Engaged by Weber Shandwick in July 2016 to provide event and production support with the National launch of Manulife Vitality at Yonge & Dundas Square on September 27th 2016. Working alongside Weber Shandwick we assisted with everything from international shipping, permits, staffing, engineering reviews, decals, fruit and even grabbing pizza for the team @4am during our 26hr overhaul of Y&D square.  A special shout out to our new friend Rene from Rotterdam who 'travelled' with the Punch-Keyboard and who was responsible for the electrical engineering of this artistic piece, SO IMPRESSIVE. Lots of hurdles with this one and unfortunately they came without the 'luxury of calendar' but we persevered in finding everyone the success they so greatly deserved.  We sincerely enjoyed working with Yonge & Dundas Square and are continually thankful for their unwavering support. We will never look at a cube the same way - Congrats everyone #HEALTHYREWARDS

Molson Canadian Human Bubble Hockey

CLIENT: MOLSON CANADIAN | *GREG BARBOUR*

DATE: 2016

SCOPE: Standing on the infamous Molson Canadian rooftop rink with Senior Director of Molson Coors Sponsorship & Events in February 16' is when we first heard of the grand idea which had been brewing within Greg Barbour head for a few years prior; "Do you think we could build a human sized bubble hockey set up that could mirror, without compromise, the experience we all had growing up when playing table hockey?" Fast forward eight months and we managed to debut the first of its' kind human sized bubble hockey in front of the entire hockey nation during the World Cup of Hockey in Toronto inside the Fan Zone located in the historic Distillery District. You can check out this once in a lifetime experience in Winnipeg during the Heritage Classic!  Thanks for the opportunity to make your idea a reality. #ANYTHINGFORHOCKEY

* PHOTOS & VIDEO PROVIDED BY OREON MOUNTER @MOMENTCO.COM *

Coors Light Games National Event

CLIENT: Coors Light

DATE: August 2015

SCOPE: Coors Light Games was an epic celebration after a summer tour and National program promoting access for guests to win a trip to the 3-day event located on the outskirts of the GTA. Working alongside Coors Light's Sponsorship & Events team back in November 2014 when the 'Games' were being ideated - we then proposed, designed and managed the 13 exciting games for 500 guests to experience which culminated in a 4-on-4 bubble soccer match. A 'story-book' ending to a 9 month journey.

* PHOTOS PROVIDED BY OREON MOUNTER MOMENTCO.COM *

Coors Light Thrill of the Hill

CLIENT: Coors Light Canada

DATES: March 12th – Mont Avila (QC)
             March 19th – Blue Mountain Resort (ON)
             April 2nd – Sun Peaks Resort (BC)
             April 9th – Sunshine Village (AB)

SCOPE: Taking tobogganing to new heights by supporting Coors Light Canada as the onhill execution of the bogan races. EVENTSING assisted with the Coors Light Thrill of The Hill on the course design and management, sled design, Lounge ideation and event execution.  

* PHOTOS PROVIDED BY OREON MOUNTER MOMENTCO.COM *

Mount Gay Rum Shack

CLIENT: GLAZERS Canada

DATE: July 5, 2016 Toronto, ON

SCOPE: In support of Caribana Toronto we were invited to create an iconic rum shack for Mount Gay and showcase it on the rooftop of Thompson Residences at Lavelle. Additional curation support by Coco & Cowe. Look for this iconic pop up bar across Canada at flagship Mount Gay Rum accounts.

Cointreau Chez Rickey

CLIENT: Glazers Canada

DATE: September 2015

SCOPE: Responsible for all unique branded items,  as well as all staging, furniture, and lighting.

Louis XIII Service Ritual

CLIENT: Glazers Canada

DATE: Ongoing

SCOPE: In order to give the very special Louis XIII by Remy Martin its own personality in the nightlife bottle service scene, a unique and premium ritual had to be created. 

We conceptualized and managed the design & build of the illuminated bottle service display box to give this incredible cognac the attention and spectacle it deserves. 

Red Bull Wings for Life

CLIENT: Red Bull Canada

DATE: May 2015

SCOPE: Production & Infrastructure activation support; Working closely with Red Bull Canada to provide solutions for start/finish truss, branding, KM markings and the delivery & install of Red Bull infrastrucutre throughout the Niagara Region.

...

Every year a special event takes place all over the world at the exact same time. Some participants start at 4am in the morning, while others start at 6pm in the evening depending on their geographical location in the world. Red Bull's Wings for Life World Run is a marathon unlike any other, where every runner starts at the exact same time worldwide with the last runner passed by the chase car is the world wide winner.

Running for those who can't.

Coors Light Games Tour

CLIENT: Coors Light

DATE: Summer 2015 + 2016

SCOPE: All encompassing tour creation and management in support of Coors Light Canada.

* PHOTOS PROVIDED BY OREON MOUNTER MOMENTCO.COM *

Hennessy Artistry

CLIENT: Charton Hobbs | Moët Hennessy

DATE: Summer 2014 | National Tour

SCOPE: Director

The final instalment of Hennessy Artistry descends on Toronto this Thursday night at Uniun Nightclub with DJ Jazzy Jeff, DJ Premier and special guests Tre Mission, Glenn Lewis and DJ Dlux. We’ll be there, will you…hope so!

Hennessy & Shepard Fairey

CLIENT: Charton Hobbs | Moët Hennessy Canada

DATE: October 2014

SCOPE: Brand continuity + permitting and logistics for XL outdoor murals. 

Every year Hennessy VS commissions popular artists to create a custom limited edition bottle label and box design for a small quantity production. Previous artists include Kaws and Futura, with the latest addition being the original OBEY Giant himself, Shepard Fairey.

Shepard wanted to do something memorable and special for his Toronto launch of the custom bottle, so he created and painted two massive murals on the side of Tattoo Nightclub and the Gladstone Hotel. Along with the murals, Shepard also hosted a meet and greet bottle signing followed by a complete DJ set - both at Tattoo Nightclub.

eventSing conceptualized, created and activated all branding elements and assets for the entire activation which included all logistics for the two murals with OBEY Canada.

Big Music Festival

CLIENT: Mark Higgins | Owner

DATE: July 2014

SCOPE: Site Management

In Kitchener, Ontario they have an amazing public park complete with playgrounds, dog parks, bike trails, skateparks and a tobogganing hill. Mclennan Park became the epicentre of Rock-N-Roll on July 11-13, 2014 and played host to more than 55,000 people over the course of 3 days.

To host a concert of this magnitude requires a lot of space, not only for the show but for the million moving pieces that goes into building it. A Premier Global Stage, 11 starline artist trailers and a dozen plus tour buses, add in a few hundred washrooms,  seventeen carnival rides, a few dozen vendors and enough portable power to turn the lights on across Canada all require planning, contracting and continual management. With all these different moving pieces, you need to have someone to overlook this aspect - inject EVENTSING into the mix.

The ability to wrangle multiple suppliers together and work together as a well oiled machine is something we are especially good at, and with an event of this size comes a larger than normal number of suppliers on a unique site that had yet to prove the feasibility to host a concert of this magnitude. Whether its dealing with fencing, engineers or geotechnical engineers, this event had many obstacles that needed to be navigated...and navigated in less than 30 days!

With all of Kitchener Waterloo in attendance, you'd expect there to be some seriously talented acts on display; Aerosmith, Janes Addiction, Styx, Slash...are just some of the performers that people lined up for hours to see - and they didn't disappoint!

Coors Light Mountain Survival

CLIENT: COORS LIGHT 

DATE: 2012 / 2013

SCOPE: EVENT MANAGEMENT 

Summer left just as quickly as it came and before we knew it September was here and we were in Sun Peaks, British Columbia for the Coors Light Mountain Survival. Before we arrived, eventSing was tasked with the creation, design and production of the Mountain Survival obstacle course as a whole. Not only did the course have to be challenging but most of all it had to be fun. Using this as our base we came up with 8 unique obstacles that were specifically designed for this event to represent Coors Light and the Mountain Survival atmosphere.

The weather proved to play right into the Mountain Survival theme with cool temps and periods of rain/snow mix throughout the week. With a light fog and mist present on the day of of the race, combined with the mountain backdrop of Sun Peaks Resort it made for the perfect atmosphere in which to host the Coors Light Mountain Survival. Winning guests had to navigate through obstacles that included running through a wooded area with glasses on while tied to their two other team mates, hoisting kegs, climbing up slippery tarp covered hills, navigating ski gates while blindfolded, drinking games, keg toss, climbing through a foam pit while holding a keg, and a slip-n-slide. Needless to say, it was definitely difficult but everyone had a massive smile on their face as they crossed the finish line. Hearing guests talk at the after party about how much they loved the course showed us that we hit a home run with the design and execution of the obstacles.

After the guests had survived the course and the overall winners were crowned, it was time for the after party. Held at the base of the mountain in a massive tent complete with a raised dance floor that lit up to display graphics to go along with DJ Quake and Urban Metropolis having everyone dancing up a storm on late into the night. Complete with the beautiful Coors Light Mountain Survival Rescue Team girls on hand to get the guests rowdy, it sure made for an incredible way to cap off a tough day of course and obstacle navigating.

The Coors Light Mountain Survival is one of those events where it is almost more successful with variable weather conditions. Cloudy and 0 degrees with a rain/snow mix suits an event with a theme such as this perfectly. We loved the challenge of creating, designing and producing all of the course and obstacles from the ground up and seeing how much the guests loved running the course was the ultimate payoff. Full video preview below

Coors Banquet Canada

CLIENT: Molson Coors Canada

DATE:  2013 - 2016 Canada

SCOPE: We were involved with the launch of Coors Banquet, also known as Coors Original, in Canada at the end of 2012.  Originally asked to put the corporate card of EVENTSING down and acquire nine vintage trucks for 5 regions across Canada as quickly as humanly possible and to hire the cool yet responsible brand ambassadors in each market to sample, seed and build awareness of the banquet beer from the ground up. Yup you got it, no problem!

The program was easily one of the funnest we've had the privilege to work on; sourcing and purchasing vintage trucks, pulling off their old tires to outfit them with a back to stock authentic look and transforming the sometimes ugly original orange, green or maroon paint to the iconic gold.  The Coors Banquet cult following and consumption is strong in Canada and we'd like to take a fraction of a fraction of responsibility for simply putting the beer in the right people's hands which just so happened to be our influential friends...

West49 Take the Cake

CLIENT: WEST 49

DATE: NIAGARA 2010 X CANADA'S WONDERLAND 2012

SCOPE: Proprietor & Director

Last week we celebrated Canada’s Largest Skateboard Event at the iconic Canada’s Wonderland with a packed house on the Friday guests were treated to the best contest skating every witnessed in Canada.  It all started from an initial coffee meeting in late 2008 to see if we could create something to rival Slam City Jam and the Canadian Open…we managed to find success  on day 1 of 2 in Niagara Falls 2010 but were then rained out for the finals on day 2 leaving many including us disappointed…..but last week it all came to fruition, some four years later.  We are proud of what we collectively created with the support of the skateboard industry championed by West 49.  Dreams were realized,  just look in the eyes of Micki Papa and if you were lucky enough to speak with him after the contest he would have infected you with elation.  It is the applause, cheers and self gratification displayed at events like this that keep s us driven to continue producing events…lives were changed and memories were made – Thank you skateboarding.

Dew Tour Am Series

CLIENT: SDI MARKETING

DATE: MARCH 2014

SCOPE: ATHLETE & EVENT MANAGEMENT 

Kamloops is a dry and dusty, almost desert like locale compared to the rest of British Columbia. Complete with their own small airport only a stones throw away from Vancouver, you would think you were in Nevada instead of interior B.C. But just a quick hour’s hike up one of the surrounding mountains and you’re into what the interior should feel like, and that is Sun Peaks Resort.

Mountain Dew and the Dew Tour Am Seriescouldn’t have chosen a better place to host the inaugural Dew Tour Am Series. The village and hospitality was world class and there were smiles on seemingly everyone’s faces all week. Considering we at EVENTSING come from Ontario where lift lines are of an abundance, we couldn’t believe it when we saw people riding directly onto the lift with no lines. Not to mention a fun pow day with the whole team the day before the whirlwind of setup started put was a great way to start the week.

The Dew Tour Am Series was created as a building block and stepping stone to help up-and-coming amateur snowboarders and skiers gain experience and results to one day compete in the full fledged Dew Tour south of the border. With more and more athletes travelling to compete in contests, it makes it easier to have a more ecletic and diverse group of competitors, which we had the privilege of experiencing at Sun Peaks. There were athletes from Ontario, Colorado, Alberta, British Columbia, California and Quebec.

The weather throughout the whole event was unexpected to say the least. We had everything from slushy, spring like weather to pow in the same day. In any case, the weather held out just enough for us to be able to have an amazing event.

Do the Dew - Dew Awesome

CLIENT: SDI Marketing

SCOPE: Event Management | Concept & Production in support of SDI

Carly Simonse; SDI Director of Client Services "You are absolutely amazing at what you do. I have run/been a part of many events during my time at SDI and I have never felt so comfortable and so relaxed entering into something as I did for the Mountain Dew. Do Awesome. Do the Dew event.  From day one, January 3rd, you have been 100% committed to making this event a massive success. You jumped through hoops to make every vision we had come to life, provided knowledge and expertise that I believe are to be the best in the industry, worked long hours and absolutely knocked it out of the park. I feel privileged to have worked with someone of your magnitude."