Under Armour HOVR

DATE: May & September 2019

ABOUT: EVENTSING worked alongside Under Armour to put together a unique activation in Ottawa for the UA HOVR shoe trials, and to support the launch of their new HOVR shoe technology. The 3-day activation was located on the busy Sparks Street in downtown Ottawa, during the popular Ottawa Scotiabank Marathon.

Foot traffic guests and consumers loved being able to try the shoes on (as well as take a test run) right there on site with no obligation. They were interested in testing the HOVR shoes whether it was for a walk, a run or a workout, as well as providing helpful feedback on the shoes. 

The assets were also shipped to Vancouver later in the summer to host a satellite event also promoting the HOVR shoe technology.

SCOPE: Project management, site design & layout, fabrication management, management of production items, unique branding fulfillment, transportation, install, removal, staffing, and onsite management.