Under Armour Will Finds A Way
CLIENT: Under Armour
DATE: September 2018
ABOUT: In partnership with Under Armour and their collaboration with University of Toronto, we brought their Will Finds A Way campaign to the UofT campus. Students signed up for work out sessions online and then joined us to work out using their body weight led by Under Armour personal trainers. The end result was a high energy event that allowed all students to participate and start the school year off strong. EVENTSING created an engaging environment and transformed the field into a fully co-branded and functional group training space.
SCOPE: Project management, site design & layout, digital site renderings, website creation, registration management, large scale media projection, management of production items, unique branding fulfillment, audio / visual management, install, removal, cartage, staffing, and onsite management.