SiriusXM 2020 Montreal Auto Show

DATE: JANUARY 2020

ABOUT: Expanding on our success from the Toronto Auto Show in 2019, SiriusXM want to bring the same interactive experience to the 2020 Montreal Auto Show as well. Utilizing the housing structure from 2019, we built out a custom one-off experience to enhance the Quebec talent that SiriusXM showcases on their Francophone channels. This included on site live interviews with 8 select SiriusXM artists, allowing show guests an immersive experience seeing some of their favourite artists up close and personal. Our booth area was also in a prime location, right between Chevrolet and Alfa Romeo in one of the show main halls.

Complete with a ‘Barbie Box’ photo app area that allowed guests to take their photo with music props, which was then automatically emailed directly to them to share on their own social channels. We also provided educated and trained brand ambassadors that were responsible for the distribution of free give aways and offer cards. This campaign resulted in large numbers of guests signing up for free 30-day trial periods of the SXM app.

SCOPE: Project management, activation design & layout, interior design, venue management,, management of production items, unique branding fulfillment, audio / visual management, asset transportation, install, removal, cartage, staffing, and onsite management.