Porsche North Centre Toronto:
Taycan Launch
DATE: FEBRUARY 2020
ABOUT: To help launch the brand defining new all electric Porsche Taycan, we transformed the Porsche Centre North Toronto showroom into an immersive, engaging and electrifying experience for the 350 VIP guests in attendance. The evening included amazing laser light performances, exceptionally curated food experiences, interactive games, and crafted cocktails. All highlighted by the engaging launch of the new Taycan vehicles allowing guests to sit in and enjoy what the new Taycan has to offer.
SCOPE: Project management, activation design & layout, interior design, large scale media projection, management of production items, unique branding fulfillment, audio / visual management, install, removal, cartage, staffing, food and beverage management, and onsite management.