eventSing makes action sports easy.
We are Canada’s largest action sports event and entertainment production company, specializing in large-scale action sports oriented events and experiential marketing. Over the past 10 years, our unique approach has attracted global brands such as Disney XD, LG and Red Bull, national brands such as Molson Coors and endemic action sports brand such as West 49 and Billabong.
We take pride in working with clients, agencies and athletes as a marketing partner, not just an event vendor. Beyond the execution, our professional staff will work with you to create custom event concepts designed to resonate with your specific target audience. We’ll ensure the ideas generated are communicated to stakeholders in your organization in a language they understand. And we’ll ensure the final product is one that balances budgets with brand goals and entertainment with exceptional audience experience.
Prioritizing safety, respect for athletes and stewardship of brands, eventSing is Canada’s largest action sports event and entertainment production company for a reason: we do it unlike anyone else.
Founder & CEO, eventSing promotions inc.
The founder and CEO of eventSing promotions, Andrew has been immersed in action sports and brand activations for over a decade. A specialist in events and experiential marketing, Andrew is uniquely adept at bridging the gap between the boardroom and board sports. Through eventSing, Andrew has worked with some of the biggest athlete names in action sports as well as global brands such as Molson Coors, Billabong, LG and Red Bull. Highly creative, focused and cost-conscious, Andrew works closely with all clients to ensure their goals are met and executed with authenticity, safety and success.
Senior Event Manager
eventSing’s second-in-command, Natalie Lodge has been working alongside Andrew Singleton to execute events and brand activations since 2006. Calm, cool and collected in any situation, Natalie ensures events and promotions run seamlessly. A U of T and George Brown graduate, Natalie is business smart and sport savvy, an invaluable combination for eventSing’s unique mandate. As Senior Event Manager, Natalie oversees logistics, execution and coordination for all eventSing’s events and can always be found on-site with a radio, a smile and laser-sharp ability to solve any problem.
Everyone knows that running large scale, client-focused events can be stressful. But does it bother Bradon Levalds? Not a bit. Bradon is eventSing’s secret weapon, our Operations Manager with nerves of steel. Bradon joined EventSing in 2010 and has since proven indispensible, managing all logistics and operational considerations for eventSing in-house productions as well as high-profile events for clients such as Molson Coors and Red Bull. While clients and athletes love Bradon’s positive attitude and easy-going manner, we’re just glad that the hardest-working Ops Manager in action sports just happens to be on our team.
STEPHEN ‘PH’ POWLING
Content & Creative Manager
Stephen is all about creativity in everything he consumes; eats, breathes, wears, reads and of of course in everything he exports onto a screen or paper medium. He’s surprisingly blessed with a hybrid of creative talent and time management skills which allow him to ‘cooly’ work well under tight time constraints without sacrificing his fierce-level of quality. Whether it’s finding ways to incorporate new and innovative production processes into a video capture-editing or advancing internal communication and template tools amongst the group, Stephen sincerely does not turn off and can be found daily-nightly transmitting messages and follow ups which eliminate the sense of ‘work’ and replace it with an air of ‘fun’. As our Content & Creative Manager, Stephen keeps up with current and future trends in a vast array of industries which enables him to understand and predict what is the best way to reach the targeted end user. Upon adoption into the eventSing family back in February 2013 he immediately blended with the tight knit group by quickly offering support wherever needed – it’s because of his all around abilities and genuine care for producing ‘better business’ that make him a crucial new addition to the eventSing family. Onwards and upwards good sir!
After spending years working action sports retail in Ontario’s cottage country he decided to ramp up his education to pair with his passion for people, the action sports and event production. Fast forward a couple years, with his diploma in hand for Professional Golf and Advanced Business Management and he’s halfway across the country trading winters east coast ice for west coast powder. If you need a trailblazer or an activator you can find both of these attributes within Joey – the real question is WHERE do you find Joey as he’s responsible for more than 125 event activations annually across Alberta and BC for one of eventSing’s largest clients – McDonald’s Restaurant of Canada. Joey is the rock in the rockies of the event world and we’re extremely happy he’s part of the eventSing landscape.